Lead Copywriter

Company: AcreTrader Inc
Location: Fayetteville
Posted on: March 18, 2023

Job Description:

Lead CopywriterAt AcreTrader our mission is to empower our customers to buy and sell land smarter with advanced technology, data, and expertise. We know that goal can only be realized by building and maintaining the most talented, engaged, and empowered team. We are currently searching for an experienced Lead Copywriter to share their expertise with us as we grow.As a part of the AcreTrader team, you will have the opportunity to make a real difference. Because we take our time finding and hiring the best talent across all industries, you will be given quick trust and ownership of projects that ignite your passion. We believe when every person on the team is equally as passionate about the work that is in front of them, that is when real growth happens. We hire people who buck boredom, embrace change, and are always searching for innovative ways to solve complex problems.Reporting to the Senior Director of Owned and Earned Media, the Lead Copywriter is responsible for connecting with a wide audience to communicate our story through email content, script writing, and long-form, keyword-rich educational content. This person will play an integral role in working collaboratively within our marketing department to amplify our Acres team.Acres is the most comprehensive, accurate, and useful mapping tool for land. There are over 50 million farmland owners in the world that require a better service to explore their land. That includes using satellite imagery to discover how the land has evolved, pricing land at market values through valuation algorithms, and exploring many layers of underlying agronomic information. Our team solves complex computer science problems, designs beautiful and intuitive product experiences, and improves the accuracy of our data to set the industry standard for mapping.This is an opportunity for a candidate with a passion for converting readers to customers to educate and inspire our client base with engaging and informative content. The ideal candidate has a genuine interest and curiosity in agriculture, finance, and technology, and is ready to hit the ground running in a fast-paced high-growth environment.Core Responsibilities:

• Produce a wide variety of pieces from emails, ads, blogs, bylines, articles, video scripts, web copy, print collateral, social media posts, and more
• Become a product and brand expert through ongoing education and research in order to provide relevant data points to tell a story and gain trust as an industry expert
• Ensure each piece of content is properly optimized for SEO best practices while adhering to our brand guidelines
• Partner with our marketing and business unit teams to identify content needs, keywords, and the impact of work
• Prioritize projects and tasks on an ongoing basis to ensure we're on track to meet deadlines
• Help identify a team structure for our writers
• Mentor and guide others within our organization to continuously improve their content
• Accept feedback and revise pieces on an ongoing basisKey Competencies:
  • 3+ years of successful copywriting experience in a fast-paced environment
  • Bachelor's degree in a related field
  • Robust portfolio of work that features a personable tone and broad scope of writing skills
  • Ability to translate complex information into easy-to-understand content in line with the tone of our company
  • Excellent communication and interpersonal skills
  • Ability to prioritize a large workload
  • Ability to adapt, respond, and reallocate resources in a changing environment
  • Experience in marketing or familiarity with concepts/tactics involved with the work of a marketing team
  • Team and/or project management experience
  • Fayetteville, AR-basedPreferred Qualifications
    • Exposure to/experience in agriculture, real estate, or investment industries
    • Experience with Asana and Semrush
    • Experience writing ad copy and email copy
    • Experience in or working with SEO, Google ad manager, and social mediaLegal authorization to work in the U.S. is a precondition to employment at AcreTraderTo find success at AcreTrader, you should:Be inspired by our vision of making buying and selling land common, transparent, and easy, and deem yourself to be a lifelong learner. We have very high expectations for ourselves, each other, and every new team member. We're looking for high performers who go about their work with a sense of curiosity and a drive to make things better.We are dedicated to the growth of our platform, the growth of our people, and the growth of our individual and collective intellectual curiosity. In an effort to best support our employees, (among other benefits) we offer unlimited PTO, medical, vision, and dental insurance, a 401k plan, and generous stock options upon hire. Studies have shown that candidates from underrepresented backgrounds often do not apply for roles if all key competencies are not met. AcreTrader is an equal-opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply.We're so excited to hear what excites you.

Keywords: AcreTrader Inc, Fayetteville , Lead Copywriter, Advertising , Fayetteville, Arkansas