Senior Manager I, Data Analytics - Category and Audience Insights - Sam's Club MAP
Company: Sam's Club
Posted on: May 26, 2023
What you'll do...
At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP), the retail media network arm, is the nexus of the Supplier -Marketer- Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel advertising member experiences that are married with closed-loop measurement.
The Measurement, Insights and Data Strategy (MINDS) team is a newly formed data and analytics function within the MAP organization, responsible for providing campaign performance measurement and audience insights for marketing effectiveness and optimization, while leading innovation and monetization initiatives through media experimentation and data strategy. The team fuels MAP's winning formula - easy to buy, easy to sell, easy to operate to drive accelerated growth for both supplier brands and Sam's Club - by taking full advantage of the unique strength in omni-channel and 100% traceable member journey data, curated SKU assortment and personalized experience, with growing member reach.
MAP's Senior Manager I, Category and Audience Insights will have the exciting opportunity to help shape MAP's audience and targeting strategy through effective pre-campaign insights and recommendations. This role requires a unique combination of analytical skills to mine 1P Sam's member behavioral and media campaign data, AND highly consultative and excellent story-telling skills to bring rich insights into actionable campaign strategy recommendations. This role will collaborate closely with sales, marketing and media planning teams to help pitch white space campaign ideas to advertisers and generate content for go-to-market materials such as MAP case studies and category and seasonal insights white paper.
The ideal candidate is a thought leader and creative thinker who loves to tell stories from data by connecting the dots across Sam's member behavioral data, macro category and seasonal trends, and longitudinal campaign performance data. Experience in category management, digital media campaign, audience strategy, retail media network, insights consultation using IRI, Nielsen, Dunnhumby or similar platforms are highly relevant. Sr. Manager I will report to MAP's Senior Manager II, Category and Audience Insights.
You'll make an impact by...
You'll sweep us off our feet if you...
Core Competencies: Category & seasonal insights, Customer insights, Media campaign planning and execution, Qualitative research, Integrated Marketing (Digital and Traditional) Analytics, IRI Unify, NielsenIQ, Dunnhumby, Audience strategy, Case studies,
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 3 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 1 year's experience in data analysis, data science, statistics, or related field. Option 3: 5 years' experience in data analysis, data science, statistics, or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Data science, data analysis, statistics, or related field, Master's degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field, Related industry experience (for example, retail, merchandising, healthcare, eCommerce), Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau), Supervisory experience
702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America
Keywords: Sam's Club, Fayetteville , Senior Manager I, Data Analytics - Category and Audience Insights - Sam's Club MAP, Executive , Farmington, Arkansas
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