Senior Manager I, Data Analytics - Category and Audience Insights - Sam's Club MAP

Company: Sam's Club
Location: Elkins
Posted on: May 26, 2023

Job Description:

Position Summary...

What you'll do...

At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP), the retail media network arm, is the nexus of the Supplier -Marketer- Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel advertising member experiences that are married with closed-loop measurement.

The Measurement, Insights and Data Strategy (MINDS) team is a newly formed data and analytics function within the MAP organization, responsible for providing campaign performance measurement and audience insights for marketing effectiveness and optimization, while leading innovation and monetization initiatives through media experimentation and data strategy. The team fuels MAP's winning formula - easy to buy, easy to sell, easy to operate to drive accelerated growth for both supplier brands and Sam's Club - by taking full advantage of the unique strength in omni-channel and 100% traceable member journey data, curated SKU assortment and personalized experience, with growing member reach.

MAP's Senior Manager I, Category and Audience Insights will have the exciting opportunity to help shape MAP's audience and targeting strategy through effective pre-campaign insights and recommendations. This role requires a unique combination of analytical skills to mine 1P Sam's member behavioral and media campaign data, AND highly consultative and excellent story-telling skills to bring rich insights into actionable campaign strategy recommendations. This role will collaborate closely with sales, marketing and media planning teams to help pitch white space campaign ideas to advertisers and generate content for go-to-market materials such as MAP case studies and category and seasonal insights white paper.

The ideal candidate is a thought leader and creative thinker who loves to tell stories from data by connecting the dots across Sam's member behavioral data, macro category and seasonal trends, and longitudinal campaign performance data. Experience in category management, digital media campaign, audience strategy, retail media network, insights consultation using IRI, Nielsen, Dunnhumby or similar platforms are highly relevant. Sr. Manager I will report to MAP's Senior Manager II, Category and Audience Insights.

You'll make an impact by...

• Build and lead Category and Audience Insights team as a key function of the Measurement, Insights and Data Strategy org and contribute to MAP's retail media business growth
• Hire top talents in category, seasonal and audience insights space who will combine empirical evidence from campaign trends with market signals to create compelling insight-driven audience strategy and powerful targeting narratives that enable advertisers to achieve their business objectives
• Own and lead one of the four industry verticals (grocery, food, beverage, consumable) by researching and aggregating given industry trends and translate them into media targeting, messaging, and conversion opportunities
• Oversee category and audience insights consulting service in other industry verticals run by the team and provide coaching and guidance as necessary
• Leverage IRI Unify shopper insights platform (MADRID) to extract member shopping behavior and map them to industry trends to delineate similarities and differences of Sam's Club member audience and articulate unique marketing opportunities to Sam's Club member base
• Prepare and conduct quarterly category, seasonal and shopper behavior learning sessions for MAP sales, marketing and media planning team to present research findings, make recommendations and lead ideation sessions to develop new targeting strategy
• Provide white glove brand-level media insights consultation service to select JBP partners by generating curated learning agenda and participating in Q&A sessions on a regular cadence
• Closely partner with the MINDS measurement team to track and monitor longitudinal campaign performance in the given category/ industry by supplier/ brand level to make connection between the market, the Club and the brand level trends
  
  You'll sweep us off our feet if you...
  
  • Bachelors or advanced degree in Marketing, Digital Advertising, Data Analytics, Media Consultation or related field
  • 8+ years of experience in retail media, digital advertising, marketing strategy, media agencies, consulting, performance marketing, strategic planning, CPG brand/category management or shopper marketing, shopper insights, etc., preferably for grocery, food, beverage, or consumables
  • Minimum 2 years of supervisory experience
  • Outstanding analytical, consultative skills; develop presentation slides and narratives and deliver strong presentations to client execs
  • Curious, collaborative and enjoys working on complex problems
  • Data analysis experience using IRI Unify (MADRID), NielsenIQ, Dunnhumby or equivalent retail insights platform; ability to work with raw data level using SQL, Python, R, Spark SQL and MLlib for custom analysis, a big plus
  • Experience on ad-hoc research methodologies such as Path to Purchase, Omni channel Connected Shopper Journeys, loyalty analytics, LTV, etc., leveraging 1P and 3P syndicated data (Nielsen, IRI, Mintel, MRI, NPD, Kantar etc.)
  • Keep pace with rapidly changing digital advertising space with working knowledge in display, search, programmatic, video, CTV, Social commerce, shoppable ads, etc.,
  • Comfortable with ambiguity and thrive in an environment with rapid change
  • Curious, collaborative and enjoys working on complex problems
    
    Core Competencies: Category & seasonal insights, Customer insights, Media campaign planning and execution, Qualitative research, Integrated Marketing (Digital and Traditional) Analytics, IRI Unify, NielsenIQ, Dunnhumby, Audience strategy, Case studies,
    
    Minimum Qualifications...
    
    Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
    
    Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 3 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 1 year's experience in data analysis, data science, statistics, or related field. Option 3: 5 years' experience in data analysis, data science, statistics, or related field.
    
    Preferred Qualifications...
    
    Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
    
    Data science, data analysis, statistics, or related field, Master's degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field, Related industry experience (for example, retail, merchandising, healthcare, eCommerce), Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau), Supervisory experience
    
    Primary Location...
    702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America

Keywords: Sam's Club, Fayetteville , Senior Manager I, Data Analytics - Category and Audience Insights - Sam's Club MAP, Executive , Elkins, Arkansas