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Director of Marketing

Company: Tegna
Location: Fayetteville
Posted on: June 10, 2021

Job Description:

The KFSM Director of Marketing will oversee all aspects of marketing creative for the brand, including but not limited to: on-air spots, off-channel multiplatform creative, print collateral, social media assets, set redesigns and more. You will be the creative eyes and ears of the station ensuring cohesion, consistency and modern audience appeal at all times. You will be a coach, teacher, instructor, storyteller and critic simultaneously.

Responsibilities: Guiding the overall look/tone/feel/attitude of the station and serving as the station's chief storyteller. While content teams tell stories of the community, you will tell the story of the station.

  • Leading the creative process for all station campaigns including but not limited to writing creative briefs, overseeing concepting/production and measuring success
  • Directing all creative that promotes the station and ensuring it meets thresholds for quality, clarity, relevance and other brand health dimensions.
  • Partnering with all stakeholders at the station including news and sales personnel. This includes develop strong and healthy partnerships with on-air talent in order to drive peak marketing performance
  • Conducting creative audits and critiques on minimum of a quarterly basis to consistently aim for greater quality and impact
  • Managing all creative production technology - ensuring the station has best in class tools in this regard and that they are in active use
  • Recruiting, hiring, training and managing team of multimedia marketing producers and if needed, freelancers, with strong writing, shooting and editing capabilities
  • Ensuring all creative production is executed on-time, on-team, on-strategy and on-budget
  • At least 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required).
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends.
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns. Has a track record of successfully strengthening brands by applying tenets of branding, brand consistency and creative cohesion.
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; retargeting, social media, mobile marketing, etc.
  • Experience with on-air planning and ability to manage and maximize station's promotional inventory in order to drive viewership and other business goals.
  • Proven track record of developing and producing revenue-driving client campaigns.
  • Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties.
  • Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once.
  • Comfortable working non-traditional hours to compete in breaking news situations.
  • Excellent manager capable of managing up, down and across. Able to manage teams of both strategic and creative personn

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Keywords: Tegna, Fayetteville , Director of Marketing, Other , Fayetteville, Arkansas

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